How to Drive Traffic to Your Web Site

When you get business cards, include your new web address.
Use your web address in all your advertising, mailings, flyers, etc.
Put your web address on your company letterhead.
Put your web address on your sign.
Put your web address on your vehicles and clothing.
Mention your web site in your answering machine message.
Mention your web site in all your press releases.
Mention your web site in all your public appearances.
Put your web address in your e-mail signature.
If your Small Business is local, mention your area several times on your site. For instance, it might be hard to place in Google’s rankings for “books,” but it should be easy to get in there for a search for “books Dickson TN.” If people are looking for a local business, Google should know where you are.
Link to related businesses and ask them to link to you. This will help Google know that you are a trusted, relevant business.
Insist that your web site be created using clean, valid, structural, accessible html markup. This will make it easier for Google to understand your site, which makes it more likely to do well in the rankings. It also makes the pages download faster, and use less of your monthly bandwidth.
Under certain circumstances, it makes sense to bid for keywords from Google’s Adwords program. You see these paid ad placements at the top of Google’s results and in the sidebar.