What We won’t do
No Mystery Meat Navigation. You know the kind I’m talking about - A menu system that only a fortune teller could read. People should never have to guess what a button does.
No “Skip Intro.” pages. Everyone will click “Skip Intro.” Why make them? Users see these useless pages as an obstacle they must overcome to get what they want – information.
No Long Page Loads. I commonly see web pages that require a 250KB download on pages designed by the other guys. This may work fine on their cable modem, but if any of your customers are on dial-up, the wait will be over a minute! Is a page really pretty, if no one ever waits long enough to see it?
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